Following the start-up of a Toscotec’s TADVISION® tissue machine, Hengan International Group has launched on the Chinese market premium quality structured tissue with excellent bulk, softness and absorbency properties. Installed at their Xiaogan mill, the new line is the first of two TAD machines that Hengan ordered from Toscotec to launch pioneering tissue products in the demanding Chinese market. Hengan’s second TAD machine will be installed at their headquarters production base in Fujian province, and it is scheduled for start-up in 2024.
China’s first TAD machine
As the nation’s first TAD machine, Toscotec’s TADVISION® sets a new benchmark for tissue quality in China. The Chinese manufacturer is producing actual structured tissue with the best bulk, softness and absorbency properties available in the marketplace, which are significantly higher than conventional and textured tissue. Hengan is leading the transformation of the Chinese tissue market towards top quality tissue.
Toscotec and Hengan International Group have a long-standing cooperation that started with two MODULO-PLUS ES tissue lines that were successfully started up in 2017 at Hengan Changji mill in Xinjiang province.
Hui Ching Lau, CEO of Hengan Group, says, “We thank Toscotec for their continuous support to Hengan’s development. At Hengan, we have timely insights into market changes, and focus both on production scale and product innovation. Our new high-end TAD tissue products will drive a consumption upgrade in the Chinese tissue market and help us achieve Hengan Group’s grand development goal of “a hundred year history and a hundred billion yuan turnover.”
Alessandro Mennucci, CEO of Toscotec, says, “Toscotec has a long-standing cooperation with Hengan that began more than seven years ago. We are delighted to be their partner on a milestone project for their growth strategy and for the Chinese tissue market at large. We have now successfully achieved our first shared target, and China’s second TAD machine will follow suit.”
Michael Zhao, General Manager of Toscotec Paper Machine (Shanghai), says, “This is a memorable moment for the Chinese tissue market, as its first real TAD products will inject new vitality into it. Toscotec’s slogan, Your needs, Our solutions is a real practice. We provide our customers with innovative solutions to satisfy their evolving needs, deliver added value, and competitive advantages. We are confident that Hengan’s new premium TAD products will consolidate their leading market position and drive their continuous growth in the future.”
About Hengan Group
Founded in 1985, Hengan International Group is a leading Chinese tissue and hygiene products manufacturer. According to the latest Chinese market report issued by CNHPIA (China National Household Paper Industry Association), with over 22 billion HKD annual revenue and annual capacity of 1.497 million tons/year in 2022, Hengan overall ranks first among China’s tissue producers. First listed on the Stock Exchange of Hong Kong Limited in 1998, it is officially part of the Hang Seng Index constituent stocks from 2011.
Contact: Michael Zhao – General Manager, Toscotec Paper Machine (Shanghai)
Email: Michael.Zhao@toscotec.com
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