Siegwerk and Masterpress take the next step towards improved recyclability of labeled packaging

Siegwerk and Masterpress take the next step towards improved recyclability of labeled packaging

With its new deinking solution for UV-printed labels, Siegwerk once again underlines its commitment to drive the recyclability of packaging in the sense of a Circular Economy. Initial customer tests have already proven the new primer’s effectiveness in deinking energy-cured inks and thus ensuring a high quality of recyclates. 

Siegwerk, one of the leading global providers of printing inks and coatings for packaging applications and labels, today announced the launch of its first full UV flexo deinking system for the European market: CIRKIT CLEARPRIME UV E02. The new primer technology for non-food packaging applications offers a validated solution for safe and economic deinking of UV-printed self-adhesive labels (PSL). As a result, it improves the recyclability of labeled plastic packaging and enables the recovery of high-quality recyclates that are suitable for reuse in non-food packaging applications.

In a first field test with Masterpress, one of Europe’s leading suppliers of high-quality labels and printed decorative packaging solutions, Siegwerk’s new deinking primer has proven its effectiveness in all aspects. Masterpress’ research and development (R&D) experts used uncoated transparent or white pressure sensitive labels (PSL) made of PE85 and applied Siegwerk’s CIRKIT CLEARPRIME UV E02 followed by bleeding resistant UV flexo inks and an UV flexo OPV. First, the primer created a perfect adhesion between substrate and inks and later enabled full ink and varnish removal of the printed polyethylene (PE) film at standard deinking conditions based on the QT 507 washing protocol of the European PET Bottle Platform (EPBP). The primer layer also dissolved residue-free in the hot washing process and thus proved its ability to generate high-quality transparent or white recyclates, while the used non-bleeding ink formulations ensured a clean and reusable washing solution.

In-house laboratory tests at Masterpress and Siegwerk have shown great recyclate results underlining the effectiveness of the new deinking primer.

With CIRKIT CLEARPRIME UV E02, Siegwerk has not only added another functional coating solution to its CIRKIT product portfolio for packaging designs in the sense of a Circular Economy, but is also continuing to drive deinking as a new industry standard to further improve the recyclability of plastic packaging. Currently, the company’s portfolio of circular coatings already covers several water-based and solvent-based technologies for different applications, substrates, coating processes and performances: From barrier coatings against liquids, oil and grease, water vapor, oxygen, and UV light through heat seal and protection coatings to delamination and deinking primers.

Siegwerk and Masterpress take the next step towards improved recyclability of labeled packaging
Siegwerk and Masterpress take the next step towards improved recyclability of labeled packaging

To learn more about Siegwerk’s coating offering, please visit https://www.siegwerk.com/en/inks-coatings/coatings.html

About Siegwerk
Siegwerk is one of the leading global manufacturers of printing inks and coatings for packaging applications and labels. Based on 200 years of expertise, we provide customized solutions for all types of packaging needs – from functional and eye-catching to safe and sustainable. As a seventh-generation family business, we have long been aware of our for future generations. Under the motto “rethINK packaging”, we are therefore actively driving the transformation to a circular economy by developing eco-friendly solutions that enable packaging circularity. Here, 30+ country organizations and ~5,000 employees worldwide ensure consistent high-quality products and customized support around the world. Learn more at www.siegwerk.com

Media Contact Siegwerk: Nathalie Müller-Samson – Manager Corporate Communications –
Tel.: +49 2241 304-237 – E-mail: press@siegwerk.com

About Masterpress
Established in 1996, Masterpress is a European leader in high-quality labels and printed decorative packaging solutions. Based in Białystok, Poland, the company serves diverse FMCG packaging industries across Europe. Masterpress provides complete solutions and services for the shrink sleeve, self-adhesive labels and label application segments that characterize the branding aspirations, the sustainability requirements, and the safety, quality and process efficiencies specified by its customers. The company’s commitment to creative and functional solutions ensures its customers’ products stand out from the crowd, bringing color to Europe’s packaged goods, while meeting diverse market and customer needs. For further information about Masterpress and our products, please visit www.masterpress.com

Media Contact Masterpress: Kate Habyshava – NoBorders Communications – Tel.: +48 572 274 687
E-mail:  k.habyshava@noborders.eu.com

To feature your company on Paper Technology International News please visit our website https://papertechnologyinternational.com or email your press release to info@papertechnologyinternational.com